Do You Talk Out Loud To Yourself? You Should ...

Here's a different way to critique you ads and letters ...

Find yourself a recorder and record yourself reading one of your marketing ads or letters. Then play it back and listen carefully. For what should you be listening?

Sentences that are too long (no sentence should require more than one breath) ...
Stumbling blocks to smooth copy flow ...
Confusing words ...
Awkward combination of words or phrases ...
Words that are difficult to pronounce ...
Too much "we" and not enough "you" ...
Possible misconceptions, mis-perceptions and negative connotations.
Anything which could possibly confuse your prospects.

Then ask a friend to read and record the same ad or letter. Listen to his or her recording for a entirely different perspective. Tweak your copy until the message is crystal clear, is persuasive and reads smoothly.