Say What? ...

You work and work and work to make sure your marketing copy is easy to understand ... to where it won't be confusing and can't be misunderstood. But, never fear, there will be people out there who will still not get it.

From the files of the California driving exams archive, here are actual answers given to standard questions:

Q. What is the difference between a flashing red traffic light and a flashing yellow traffic light?
A. The color.

Q. What changes would occur in your lifestyle if you could no longer drive lawfully?
A. I would be forced to drive unlawfully.

Q. When driving through fog, what should you use?
A. A car.

Q. Do you yield when a blind pedestrian is crossing the road?
A. What for? He can't see my license plate.

Story moral: Do your best to make your copy as crystal clear as possible ... and accept the fact that there will still be some people who will still be baffled by it.

Copyright 2007 by Galen Stilson