Headline Importance and Humor ...

The headline is the single most important copy component of any print ad. It, by itself, can make the difference between the success or failure of an ad.

Although the following headlines are taken mostly from article headlines and not ad headlines, they clearly illustrate the importance of carefully wording your headlines ... and saying precisely what you mean.

• Police Begin Campaign To Run Down Jaywalkers
• Drunk Gets Nine Months In Violin Case
• Iraqi Head Seeks Arms
• Panda Mating Fails, Veterinarian Takes Over
• Eye Drops Off Shelf
• Teachers Strike Idle Kids
• Enraged Cow Injures Farmer With Ax
• Miners Refuse To Work After Death

Personally, I'm with the miners.

Copyright 2007 by Galen Stilson