There are a number of factors.
According to a Roper survey, here are three ...
1-- 60% of consumers believe ads that promise a money-back guarantee.
2-- 57% believe ads which say the product or service is approved by some health or medical group like the American Dental Association (third party endorsements). And ...
3-- 46% believe ads making claims based upon user survey results.
What does this mean to you?
It suggests that you are likely to get a better response to your dental ads if you include a mention of your guarantee ... if you are able to get and use an endorsement from a well known and trusted third party (ideally a dental or health organization, but a trusted and respected individual will also work ) ... and if you can back up your benefit claims with user surveys.
You control all three. You can create surveys to send to your patients (it's important that you ask the right questions, of course). You can develop a patient guarantee of satisfaction. And you can seek testimonials (endorsement) from key patients and organizations.
I'll be covering surveys, testimonials and guarantees in future briefs.
Copyright 2007 by Galen Stilson
According to a Roper survey, here are three ...
1-- 60% of consumers believe ads that promise a money-back guarantee.
2-- 57% believe ads which say the product or service is approved by some health or medical group like the American Dental Association (third party endorsements). And ...
3-- 46% believe ads making claims based upon user survey results.
What does this mean to you?
It suggests that you are likely to get a better response to your dental ads if you include a mention of your guarantee ... if you are able to get and use an endorsement from a well known and trusted third party (ideally a dental or health organization, but a trusted and respected individual will also work ) ... and if you can back up your benefit claims with user surveys.
You control all three. You can create surveys to send to your patients (it's important that you ask the right questions, of course). You can develop a patient guarantee of satisfaction. And you can seek testimonials (endorsement) from key patients and organizations.
I'll be covering surveys, testimonials and guarantees in future briefs.
Copyright 2007 by Galen Stilson
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