Wouldn't it be terrific if you could inspire instant patient confidence, particularly from new patients.
You can.
How?
Offer your patients a Guarantee Of Satisfaction.
A guarantee demonstrates to your patient that you are confident in your skills and that you do quality work. It also creates a comfort level for the patient, confident that if they have you (versus another dentist) do their dental work there is less chance of a problem. But, they also reason, if there happens to be a problem, they won't have to pay again to have it corrected.
Thus, a guarantee can help improve the success of your new patient case presentations and the loyalty of your patients.
Of course, the more comprehensive -- and less restrictive -- the guarantee, the greater the patient confidence and comfort level it inspires.
Not sure what your guarantee should say? Email me for a couple of samples.
Copyright 2007 by Galen Stilson
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