What are your practice weaknesses?
Patient communication? Staff issues? Less than ideal location? Outdated technology? Fees too low ... or too high (this can be a strength or a weakness depending upon a number of factors). Lack of experience? Practice ambiance? Dental skills? Ineffective marketing?
Figure out what your practice weaknesses are, research solutions, and commit to overcoming them. You'll be surprised how much more effective marketing *seems to* become once you turn your practice weaknesses into strengths.
Effective marketing can deliver the the metaphorical chicken, but it can't turn chicken droppings into chicken dumplings?
Copyright 2008 by Galen Stilson
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