A few years ago a 75-year-old German millionaire was worried about what would happen to his very attractive 28-year-old wife AND his fortune after his death. After much thought, he and his wife decided to run the following classified ad in German newspapers ...
My wife is young, beautiful and full of lust for life. She loves me and I love her, but we think about the time after my death. We decided to search now for a man who will look after her and get my inheritance.Gee (tongue-in-cheek), I wonder if any man would respond to an offer that promises a young, beautiful, lust-filled woman with bundles of money ... at no cost.
Needless to say the response was overwhelming. Just proves how important the offer is to the success of a marketing message. If you are able to make an offer that readers find desirable, they will respond ... even if it means a trip to the dentist.
What kind of offers could you make? Here are a few base offers I've used or am familiar with ...
FREE Initial Evaluation & Consult
$1 Initial Examination
Free X-rays
$7 for A Full Set of X-rays
Free Whitening
$47 for X-rays & Whitening
25% OFF for New Patients (there is often a limit on total dollar amount)
Free Before & After Computer Photos ... Before You Spend A Penny
Your Initial $7 Exam Fee Will Be Donated To *Name* Charity
Free Follow-Up Appointments (usually used when advertising specific procedures)
All Work Fully Guaranteed
Free Dental Supplies With Each Cleaning (including toothbrush, floss, toothpaste, mouthwash, proxy brushes, and more)
Those represent just a small sampling of the type of offers you can make. The only limits on the offers you test is whether they are ultimately profitable (you can only determine that by testing them) ... and whether they presents you in the light that you are willing to be presented.
A new, different, and beneficial-to-the-patient offer often can have a dramatic effect on the response you get to your ad and marketing message.
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