The Lone Ranger didn't want people to know his name ... but you do.
If you run an ad that has a coupon or certificate that the prospect is to cut out and bring with him, be sure to print your contact information and the offer inside AND outside the coupon or certificate.
If you only print your contact/offer info on the inside of the coupon or certificate, you're limited to a single respondent. Once someone removes it, the ad identification is gone. If someone else ends up reading that magazine or newspaper, they won't have any idea who you are or how to contact you.
If you don't print your offer and contact info inside and outside of the coupon/certificate, who knows, you may end up missing out on the full restorative case worth $20,000 or more.
Copyright 2007 by Galen Stilson
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