The USPS web site offers a good introduction to direct mail. It covers some of the benefits of direct mail, provides a few tools and resources, offers advice on creating a direct mail campaign, explores different design ideas, takes you through the mailing process, plus more.
While I don't agree with all of the creative/design information presented, it's a good start if you've never used direct mail as a marketing tool ... or if you're curious as to the process from beginning to end.
Copyright 2007 by Galen Stilson
While I don't agree with all of the creative/design information presented, it's a good start if you've never used direct mail as a marketing tool ... or if you're curious as to the process from beginning to end.
Copyright 2007 by Galen Stilson
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