Whenever possible choose to use a photo rather than an illustration in your marketing/advertising material.
Why?
Because study after study shows that photos sell better than illustrations (except in those situations where photos either can't clearly detail what you're trying to visually communicate or where photos could create anxiety ... like how implants are placed.
In one test of photo versus illustration, the photo ad increased response by 300%.
Copyright 2007 by Galen Stilson
