If your practice location is not easy to find (and I'm talking VERY EASY to find) then it's critical that you give all new patients precise directions and a map. And if you're in an office complex, be sure to tell your patients how to get to your office once they get to the complex.
Your first impression is not going to be a good one if a new patient has to search and search for your practice. And if your first impression isn't a good one, there's a chance you won't get a chance to make a second impression.
Have maps and directions in printed and digital formats. That way you can quickly mail, fax, or email the info to your new patients.
Copyright 2007 by Galen Stilson
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