Take the ad you have created -- or the ad you intend to use -- and overlay it on the various pages of the newspaper/magazine where you intend to run it. Then ask yourself ...
"Does this stand out?"
"Does it attract the eye?"
If it looks like all the other ads (size, layout, type style, format etc.), make some changes. Be bold. Be different. Be successful.
How can you make it stand out?
Here are a few tips ...
Copyright 2007 by Galen Stilson
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