The "Holy Moly" dental factor ...

If you want your patients to talk to others about your practice, you need to give them something to talk about.

It would be nice if patients were able to recognize your special dental skills (99% of patients can't tell a great dentist from a not-so-good one) and, because of that, be inclined to tell all of their family and friends about you. But that rarely happens.

So, what will cause patients -- without your prompting -- to get excited and talk to their family and friends about you? With acknowledgement to Tom Peters' WOW factor, we'll call it ...

The Holy Moly factor.

What is the *holy moly* factor? It's something new, unique, unusual, or out-of-place which causes the patient to react with a "Holy Moly!"

It might be a shiatsu lounge chair in the waiting room ... being served expresso and blueberry muffins by one of your staff ... having a patient-controlled high definition television in your operatories ... providing hot towels for clean-up after a procedure ... providing each patient with a "thank you so much"** package after each procedure ... or a working 1950's-1960's style jukebox in the waiting room (if you have lots of older patients). Do some brainstorming to come up with ideas.

** The "thank you so much" package might include, for example, the normal dental products (new toothbrush, floss, etc.) along with a couple of tasty treats and a surpise gift (like restaurant gift coupon, movie ticket, lottery ticket, etc.) Of course, you'd change the contents of the package on a regular basis.

If you would like help creating a logical "Holy Moly" factor for your practice, give me a call or drop me an email.

Copyright 2007 by Galen Stilson